It was six years ago when McDonald announced its official sponsorship for the Disney channel for the apparent reason to trap the gullible consumer – children. But it did surprise me when I read about the unconventional sponsorship of event (i.e. Disney movie) by a very unlikely company – Honda. And It piqued my interest to learn that Honda [...]
Archive for the ‘Consumer Kid’ Category
Case : Disney Channel Corporate Sponsor
Posted in Consumer Kid, tagged Honda on 02/23/2009 | Leave a Comment »
